Andy purchased a number of books from Amazon.com,and he learned to trust the recommendations made to him.More than once he was pleasantly surprised at the books and authors he discovered this way.In this case,Amazon.com was creating value for Andy through
A) repeat business.
B) rapid delivery.
C) expanded market presence.
D) personalized offerings.
E) interactive offerings.

Question

Quizplus · Accepted Answer

Amazon.com is creating value for Andy through personalized offerings because it's using his previous purchase history and preferences to recommend books and authors he might like. This personalized approach is increasing the likelihood of Andy making a purchase, thereby creating value for him.

Andy Purchased a Number of Books from Amazon