Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to
A) slay the category killers.
B) compete with off-price retailers.
C) drive their supply chain.
D) increase their share of wallet.
E) combat the inroads made by big-box specialty retailers.

Question

Quizplus · Accepted Answer

Omnichannel retailers use consumer information to send dedicated e-mails to customers promoting specific products or services in an effort to increase their share of wallet. This means that they aim to encourage customers to spend more money with them by promoting products or services that they may be interested in based on their browsing and buying behavior.

Omnichannel Retailers Use Consumer Information Collected from the Customers' Internet