The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is _____.
A)product
B)price
C)promotion
D)place

Question

Quizplus · Accepted Answer

Promotion refers to the communication tools needed to inform consumers about the product, including advertising, public relations, sales promotion, public relations, direct response, event marketing and sponsorship, and personal selling.

The Element of the Marketing Mix Demonstrated When a Company