Experiential marketing seeks to build opportunities for consumers to interact with a brand.

Question

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Experiential marketing is all about creating engaging and memorable experiences for consumers that allow them to form a personal connection with the brand. This often involves creating opportunities for consumers to touch, feel, taste, or otherwise experience a product or service firsthand. Examples of experiential marketing can include pop-up stores, product demos, interactive displays or installations, and other events that allow consumers to interact with a brand in a meaningful way.

Experiential Marketing Seeks to Build Opportunities for Consumers to Interact