A(n) _____ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.
A)problem recognition
B)internal search
C)external search
D)purchase task

Question

Quizplus · Accepted Answer

Consumers may scan their memory for knowledge of or previous experiences with products or brands.This action is called internal search.

A(n) _____ in the Consumer Purchase Decision Process Occurs When