Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision

Question

Quizplus · Accepted Answer

The information search stage clarifies the problem for the consumer by suggesting criteria, or points to consider, for the purchase; providing brand names that might meet the criteria; and developing consumer value perceptions.

Which Stage in the Consumer Purchase Decision Process Suggests Criteria