When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he had this realization?
A)information search
B)problem recognition
C)purchase behaviour
D)alternative evaluation

Question

Quizplus · Accepted Answer

Marty is in the problem recognition stage.Problem recognition, the initial step in the purchase decision, occurs when a person realizes that the difference between what he or she has and what he or she would like to have is big enough to actually do something about it.

When Marty Attended His First Statistics Class, He Realized That