During the purchase decision process, Stewart realizes that the difference between what he has and what he would like to have is big enough to actually do something about it.Stewart is most likely in the _____ stage in the purchase decision process.
A)problem recognition
B)alternative evaluation
C)cognitive dissonance
D)routine response behaviour

Question

Quizplus · Accepted Answer

Problem recognition, the initial step in the purchase decision, occurs when a person realizes that the difference between what he or she has and what he or she would like to have is big enough to actually do something about it.

During the Purchase Decision Process, Stewart Realizes That the Difference