Which of the following is true about social listening?
A)The metrics derived from social listening can measure only popularity scores.
B)Social listening is an ethically sound and reliable exploratory research technique.
C)Social listening is a form of descriptive research technique.
D)Social listening monitors online consumer conversations on social media sites such as social networks, blogs, and forums.

Question

Quizplus · Accepted Answer

The growth in social media and its ability to influence consumers has given rise to a new exploratory research technique, social listening, which monitors online consumer conversations on social media sites such as social networks, blogs, and forums.

Which of the Following Is True About Social Listening