Martha is collecting data on the latest consumer trends.She lives in Holden, Alberta, and is not able to meet her target population in person.She decides to talk to consumer groups, privately via Internet chat rooms, where they can answer questions, respond to ideas, and collaborate with her in real time.Which of the following techniques is Martha planning to use?
A)online bulletin boards
B)in-depth interviews
C)focus groups
D)online research communities

Question

Quizplus · Accepted Answer

Martha is planning to use online research communities.Online research communities involve the use of consumer groups, brought together privately in an online environment, to answer questions, respond to ideas, and collaborate with researchers in real time.

Martha Is Collecting Data on the Latest Consumer Trends