SmoothKurls wants to introduce a new brand of shampoo for which it wants some consumer data.Its researchers decide to look at demographic variables before launching the shampoo.Which of the following is a demographic variable that the marketers will look at?
A)personality
B)gender
C)usage rate
D)brand loyalty

Question

Quizplus · Accepted Answer

They will look at gender, which is a demographic variable.One of the easiest factors to determine is the demographic profile of a target market.This includes identifying ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.

SmoothKurls Wants to Introduce a New Brand of Shampoo for Which