David had purchased vintage DVDs on VideosOnline.com.The website started sending David product alerts whenever it received similar DVDs.This is an example of _____ marketing.
A)individualized
B)segment
C)niche
D)mass

Question

Quizplus · Accepted Answer

This is an example of individualized marketing.New technology has boosted individualized marketing as a segmentation option for marketers.The Internet allows marketers to use database technology to track consumer purchases and predict interests and future purchases.This enables a marketer to customize offers and, in some cases, products to fit individual needs.

David Had Purchased Vintage DVDs on VideosOnline