Tigger breakfast cereal is well-established in its existing market in Canada.It launches a new range of products to appeal to a new customer base in Mexico.Which strategy has Tigger adopted in this scenario?
A)market penetration
B)market development
C)product development
D)diversification

Question

Quizplus · Accepted Answer

In this scenario, Tigger has adopted the diversification strategy to new product development.Higher risk considerations include either a market development or diversification strategy, taking the more expensive approach of either targeting new markets with current products (market development), or moving out into new markets with totally new products (diversification).

Tigger Breakfast Cereal Is Well-Established in Its Existing Market in Canada.It