Yezi Instant Noodles is a well-established brand.It has launched Yezi Instant Soup in four new and different flavours, to offer more variety to its existing consumers.This is an example of the _____ approach to new product development.
A)diversification
B)market penetration
C)market development
D)product development

Question

Quizplus · Accepted Answer

This is an example of the product development approach to new product development.The most common forms of innovation take either a market penetration or product development slant, focusing on current consumers with promotional tactics (market penetration), or looking to develop a new product for these current consumers (product development).

Yezi Instant Noodles Is a Well-Established Brand