Using _____ pricing, many retailers deliberately sell products below their normal prices (and sometimes below cost) to attract attention and induce additional store traffic.
A)customary
B)above-market
C)loss-leader
D)prestige

Question

Quizplus · Accepted Answer

Retailers sometimes deliberately sell commonly used products, such as paper towels, soft drinks, and facial tissues, at very low prices to attract consumers who, the retailer hopes, will also buy other, regularly priced merchandise.

Using _____ Pricing, Many Retailers Deliberately Sell Products Below Their