A computer retailer shrink-wraps Microsoft Works to its private-labelled Pentium IV computer and sells the microcomputer and software for $2,500.This pricing scenario might best be described as _____.
A)price lining
B)loss-leader pricing
C)bundle pricing
D)prestige pricing

Question

Quizplus · Accepted Answer

The computer retailer is using bundle pricing.A frequently used demand-oriented pricing practice is bundle pricing, which is the marketing of two or more products in a single "package" price.

A Computer Retailer Shrink-Wraps Microsoft Works to Its Private-Labelled Pentium