Nathan, who runs a grocery store, looks at each customer as an investment.Nathan is referring to each customer's _____.
A)sales projection
B)customer lifetime value
C)word-of-mouth activity
D)market share

Question

Quizplus · Accepted Answer

Nathan is referring to customer lifetime value.Companies are starting to focus on the value of a customer if that customer remains loyal to the firm over the customer's lifetime.This is referred to as customer lifetime value.

Nathan, Who Runs a Grocery Store, Looks at Each Customer