Which of the following is true about long-term customer relationships?
A)Referrals are not usually initiated by long-term customers.
B)On a longer basis, customers tend to become more price-sensitive.
C)Long-term customers tend to be less inclined to switch.
D)Cost of customer acquisition occurs after the relationship has been established.

Question

Quizplus · Accepted Answer

Long-term customers tend to be less inclined to switch.They also tend to be less price-sensitive.The longer a customer stays with a company, the more the cost of acquisition can be spread out.

Which of the Following Is True About Long-Term Customer Relationships