Which of the following is true about customer retention?
A)Increased focus on new customers will result in more profit and sales.
B)Making a sale to a new customer is comparatively less expensive than making a sale to a current customer.
C)Long-term customers normally tend to be less price-sensitive.
D)The cost of acquiring a customer, which occurs only after establishing the relationship, leads to increased profitability.

Question

Quizplus · Accepted Answer

The increased customer retention is due to several factors that occur after a relationship has been established with a customer.For example, long-term customers tend to be less inclined to switch, and also tend to be less price-sensitive.

Which of the Following Is True About Customer Retention