Although important,innovation plays a minor role in achieving competitive advantage.

Question

Quizplus · Accepted Answer

Innovation plays a significant role in achieving competitive advantage as it enables companies to develop new products, services, or processes that can differentiate them from their competitors and create value for their customers. Organizations that innovate are better equipped to respond to changing market conditions and customer needs, which can help them stay ahead of their rivals and maintain their market position. Therefore, innovation is an essential driver of competitive advantage in today's fast-paced business environment.

Although Important,innovation Plays a Minor Role in Achieving Competitive Advantage