A credible commitment on the part of two companies is an example of a
A)short-term agreement.
B)commitment that may be terminated by either company at any time.
C)believable promise or pledge to support the development of a long-term relationship between companies.
D)public relations gesture undertaken to stimulate sales.
E)marketing strategy.

Question

Quizplus · Accepted Answer

A credible commitment indicates a genuine promise or pledge to support the development of a long-term relationship between companies. This suggests that both companies are invested in establishing a sustainable agreement and are more likely to honor their commitments.

A Credible Commitment on the Part of Two Companies Is