Strategic alliances are
A) short-term agreements between two companies to jointly develop new products.
B) short-term agreements between two companies to jointly market new products.
C) short-term partnerships between two companies.
D) long-term commitments between two companies to share research and development activities.
E) long-term agreements between two or more companies to jointly develop products that benefit all companies involved in the alliance.

Question

Quizplus · Accepted Answer

Strategic alliances refer to long-term agreements between two or more companies to jointly develop products that benefit all companies involved in the alliance. These collaborations are formed to enhance competitiveness, gain access to new markets, share resources, and reduce risk. Such alliances can involve various forms of cooperation, such as joint ventures, technology transfer, licensing agreements, co-branding, or supply chain partnerships. The goal of strategic alliances is to create a win-win situation for all parties by leveraging complementary strengths and capabilities to achieve common objectives.

Strategic Alliances Are