What is the reason behind some companies not beta testing?
A) It would increase the opportunity costs
B) Competitors can get an early peek at the product
C) There is no well-defined market for the product
D) It requires a great deal of investment
E) It is highly unprofitable

Question

Quizplus · Accepted Answer

Some companies fear that competitors can get an early peek at the product if they conduct beta testing. This can lead to the competitor copying the product or creating a similar one, giving them a competitive advantage.

What Is the Reason Behind Some Companies Not Beta Testing