The least important factor that is considered in screening and preliminary investigation is:
A) Market potential
B) Consistency with corporate objectives
C) The ability to serve customers' needs
D) The ability to manufacture and service the product
E) The competitive advantage gained with the product

Question

Quizplus · Accepted Answer

The ability to manufacture and service the product is often considered after factors like market potential, alignment with corporate objectives, customer needs, and competitive advantage have been evaluated, making it the least important in the initial screening phase.

The Least Important Factor That Is Considered in Screening and Preliminary