Which of the following statements about lead users is false?
A) Lead users are the first to manufacture and service products
B) They possess important insight into the evolution of their needs and the needs of customers similar to them
C) Lead users are able to generate solutions to needs independently of manufacturers
D) Lead users are those users that have found solutions to problems before others in their industry
E) Strategically, lead users are accounts for which partnering relationships should be developed

Question

Quizplus · Accepted Answer

This statement is false, as lead users are not necessarily the first to manufacture and service products. Lead users are those users who have pressing needs that they address through innovative solutions. These solutions can be either products or services.

Which of the Following Statements About Lead Users Is False