In this step of the CRM process,a strategy is designed,which involves multiple channels such as direct mail,e-mail,print advertising,trade shows and even field sales efforts.
A) Profile the market
B) Forecast market and business needs
C) Design communication strategy
D) Specify implementation strategy
E) Evaluate customer wants

Question

Quizplus · Accepted Answer

In this step, the focus is on designing a communication strategy that involves multiple channels to reach out to customers. Therefore, the correct choice is C, "Design communication strategy."

In This Step of the CRM Process,a Strategy Is Designed,which