Which of the following statements about television as a broadcast medium is true?
A) Television shows may not have enough prospects in them to justify the expense
B) It is used most often to encourage action within a local market
C) It can deliver the frequency and reach of radio and at a much more affordable rate
D) It is not used a great deal in business marketing
E) Television watchers are more involved than magazine readers

Question

Quizplus · Accepted Answer

This statement is true as some television shows may not have high prospects, and the expense may not be justified.

Answer: E 
 This statement is false as there is no evidence to suggest that television watchers are more involved than magazine readers.

Which of the Following Statements About Television as a Broadcast