Circulation audits are used to verify:
A) CPM estimates
B) The readership of trade magazines
C) Ad agency fees
D) The viability of the firm's audit department
E) Sales made

Question

Quizplus · Accepted Answer

Circulation audits are primarily used to verify the readership of trade magazines. These audits check the distribution and reach of the publication to ensure that advertisers are getting the exposure they paid for. While audits may indirectly impact CPM estimates and sales made, their primary purpose is to verify readership. Ad agency fees and the viability of the firm's audit department are not related to circulation audits.

Circulation Audits Are Used to Verify