When a typical ad lacks visual interest:
A) Creativity should be invoked
B) A positioning and branding strategy should be created
C) Products and benefits should be placed in unusual or unrelated contexts
D) The focus should be on solving the problem
E) One important benefit, from the customer's perspective, should be highlighted
Correct Answer:
Verified
Q21: A publication having a controlled circulation:
A) Is
Q22: A position is:
A) The product's market share
B)
Q23: What is the most important variable to
Q24: Most business marketers rely on _,which are
Q25: Circulation audits are used to verify:
A) CPM
Q27: From a creative strategy statement,a(n)_ would be
Q28: Those products of which the consumer is
Q29: The media plan:
A) Determines what the content
Q30: In terms of common B2B advertising mistakes,what
Q31: Which of the following is an action
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