If products can be differentiated via the media,a firm should follow a _____ strategy and allow reseller margins to erode.
A) Pull
B) Advertising
C) Channel
D) Distributor
E) Push

Question

Quizplus · Accepted Answer

A pull strategy is used when a company wants to draw customers to its products. In this case, the company can use advertising and other marketing communication tools to differentiate its products from the competition. By doing so, customers will be more likely to seek out the company's products, even if they have to pay a slightly higher price. Allowing reseller margins to erode can be a risky move, but it may be necessary in order to create a strong pull strategy.

If Products Can Be Differentiated Via the Media,a Firm Should