Under a pull strategy,advertising is focused on end users in hopes that their requests to outlets would cause them to,in turn,order the product from the chain member "above" them in the channel.

Question

Quizplus · Accepted Answer

A pull strategy involves directing advertising and promotional efforts towards end-users in order to generate demand for a product, with the aim that demand will pull the product through the channel. This is opposed to a push strategy, where promotional efforts are directed towards intermediaries in the channel to push the product towards the end-user.

Under a Pull Strategy,advertising Is Focused on End Users in Hopes