A product can provide value in business markets not only when its invoice price is lower than the competitor's,but also when its performance is superior.

Question

Quizplus · Accepted Answer

In business markets, value is not solely determined by the price of a product. Performance and quality also play a major role in determining the value a product can provide. Therefore, a product with superior performance even at a higher price point can still provide more value to a business than a cheaper but inferior product.

A Product Can Provide Value in Business Markets Not Only