At _____,with the curvilinear relationship between retention and NPV,retention gains at the high end tend to dwarf gains obtained on the low end.
A) Always-a-share accounts
B) Lost-for good accounts
C) Never-a share accounts
D) Marginal accounts
E) Average accounts

Question

Quizplus · Accepted Answer

Lost-for-good accounts are those where customer retention directly impacts the Net Present Value (NPV) because once a customer is lost, they are unlikely to return. In these cases, improving retention, especially among customers who are already inclined to stay, can significantly increase NPV, more so than focusing on those with a lower probability of staying.

At _____,With the Curvilinear Relationship Between Retention and NPV,retention Gains