General Sys Inc.has gathered data to evaluate the attractiveness of a potential project.It knows the cash flows expected under different scenarios.It has conducted a focus group that ranks various product attributes,and it has the ranking of various marketing techniques provided by a consulting company.What method should General Sys use to evaluate this project? Why is this method the best one to use?

Question

Quizplus · Accepted Answer

The Answer of General Sys Inc.has gathered data to evaluate the attractiveness of a potential project.It knows the cash flows expected under different scenarios.It has conducted a focus group that ranks various product attributes,and it has the ranking of various marketing techniques provided by a consulting company.What method should General Sys use to evaluate this project? Why is this method the best one to use?