In a survey,Sam was asked to rank,on a scale of 1 to 5,how important different cell phone features were to him.The result was then used by the surveying firm to assess the different attributes of the ranking.This survey would most accurately be termed a _____ analysis.
A) figurative
B) translational
C) fictional
D) conjoint

Question

Quizplus · Accepted Answer

Conjoint analysis is a type of quantitative research method used to understand how people make decisions about products or services when faced with multiple options. It involves asking participants to rank and assess different attributes or features of a product, and then analyzing the data to determine which attributes are most important to them. Therefore, the given survey in the question is an example of conjoint analysis.

In a Survey,Sam Was Asked to Rank,on a Scale of 1