In retailing,______ points refer to the instances when consumers interact directly with the brand on their way to purchase.
A)interaction
B)purchase
C)contact
D)customer
E)touch

Question

Quizplus · Accepted Answer

"Touch points" are the specific moments when a customer comes into contact with or "touches" the brand during the purchasing process, such as seeing an advertisement or entering a store.

In Retailing,______ Points Refer to the Instances When Consumers Interact