Brad notices that customers at his store prefer certain types of snack foods over others.In response to his customers' preferences,he allocates more shelf space to those types of snacks,and less shelf space to the snack items that are purchased less frequently.In this scenario,Brad is utilizing which of the following techniques?
A) demand-driven merchandising
B) supply-driven merchandising
C) scrambled merchandising
D) cross-merchandising
E) micro-merchandising
Correct Answer:
Verified
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