The first step in the customer relationship management process is to
A)understand how customers interact.
B)store and analyze information.
C)identify current customers.
D)gather specific customer information.
E)utilize analysis to build customer relationships.

Question

Quizplus · Accepted Answer

The first step in the customer relationship management process is to identify current customers. This involves creating a list or database of existing customers. Without this step, it is difficult to move forward with analyzing and utilizing customer information.

The First Step in the Customer Relationship Management Process Is