A company uses a software program to capture and analyze consumer data to create and maintain customer profiles,including buying habits and purchasing patterns.It then uses this information to design individualized fulfillment strategies for its customers.The company is most likely engaged in
A)customer segmentation analysis.
B)customer relationship management.
C)share of customer management.
D)lifetime value marketing.
E)target market segmentation.

Question

Quizplus · Accepted Answer

The company is engaged in customer relationship management, which involves capturing and analyzing data to create and maintain customer profiles, designing individualized strategies, and fostering long-term relationships with customers. Customer segmentation analysis, share of customer management, lifetime value marketing, and target market segmentation may all be used in customer relationship management, but none of them fully capture the comprehensive approach described in the question.

A Company Uses a Software Program to Capture and Analyze