Which of the following is a drawback of having a shorter channel length?
A)In terms of the Internet creating shorter channel lengths,the firm may lose significant sales due to the lack of point-of-sale service.
B)In terms of the Internet creating shorter channel lengths,it requires the need for a retail presence on the ground.
C)The shorter the channel,the greater is the aggregate markup.
D)The shorter the channel,the higher the price that consumers are charged for the final product.

Question

Quizplus · Accepted Answer

The rapid development of the Internet in recent years has helped to shorten channel length.However,there are definite drawbacks with such a strategy.Consumers cannot receive the same level of advice over the Web as in physical retail stores,where salespeople can help customers choose the right gear for their needs.The firm may lose significant sales due to the lack of point-of-sale service.

Which of the Following Is a Drawback of Having a Shorter