If Theodore Levitt is correct,his arguments have major implications for the _____ strategies pursued by international business.
A)legal
B)marketing
C)financial
D)employment

Question

Quizplus · Accepted Answer

The rise of global media phenomenon from CNN to MTV,and the ability of such media to help shape a global culture,would seem to lend weight to Levitt's argument.If Levitt is correct,his argument has major implications for the marketing strategies pursued by international business.

If Theodore Levitt Is Correct,his Arguments Have Major Implications for the _____