_____ refers to the process of identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.
A)Market segmentation
B)Differentiation
C)Market penetration
D)Diversification

Question

Quizplus · Accepted Answer

Market segmentation refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.Markets can be segmented in numerous ways: by geography,demography,sociocultural factors,and psychological factors.

_____ Refers to the Process of Identifying Distinct Groups of Consumers