Research has long maintained that a major contributor to the success of new-product introductions is a close relationship between
A)marketing and R&D
B)marketing and human resources.
C)human resources and R&D
D)operations and advertising.

Question

Quizplus · Accepted Answer

Research has long maintained that a major contributor to the success of new-product introductions is a close relationship between marketing and R&D.Only marketing can tell R&D whether to produce globally standardized or locally customized products.

Research Has Long Maintained That a Major Contributor to the Success