A(n)___________ is a group of products that consumers may use together or perceive as similar in some way.
A) business matrix
B) STP
C) product line
D) market segment
E) promotional service

Question

Quizplus · Accepted Answer

A product line is a group of products that are closely related and are marketed together or perceived as similar in some way. Examples of product lines include Apple’s iPhone product line, Nike’s running shoe product line, and Coca-Cola’s soft drink product line.

A(n)___________ Is a Group of Products That Consumers May Use