When marketers use a variety of communication disciplines-advertising,personal selling,sales promotion,public relations,direct marketing,and online marketing-in combination to communicate a value proposition to the customer,it is referred to as
A) integrated marketing communications.
B) multimedia marketing.
C) diverse marketing communications.
D) comprehensive promotion.
E) managed marketing communications.

Question

Quizplus · Accepted Answer

Integrated marketing communications is the term used to describe the use of various communication disciplines in combination to communicate a value proposition to the customer. This approach ensures that all marketing communications are consistent and work together to create a unified message.

When Marketers Use a Variety of Communication Disciplines-Advertising,personal Selling,sales Promotion,public