Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Question

Quizplus · Accepted Answer

Generation Z is the group of consumers born after 1996 and they are the first generation born into a fully digitized world, which means they are more comfortable with social media and digital technologies than any other generation before them. They are also known as "digital natives," making them an important target audience for social media marketing.

Marketers Wanting to Use Social Media to Reach Consumers Should