Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Miss America Pageant broadcast are likely to see ads for clothing and hair care products,due to
A) cultural expectations.
B) male domination in corporate boardrooms.
C) differing demographic data for potential and past viewers.
D) marketers' general perceptions.
E) multiyear advertising contracts that cannot be broken.

Question

Quizplus · Accepted Answer

The ads shown during these events are likely determined by demographic data for potential and past viewers. The World Series has a predominantly male audience, so beer and cars are targeted towards them. The Miss America Pageant has a predominantly female audience, so clothing and hair care products are targeted towards them.

Viewers of the World Series Are Likely to See Ads