When a firm sets its pricing strategy based on how it can add value to its products or services it has embraced a(n)_______ orientation to pricing.
A) industry
B) sales
C) competitor
D) production
E) customer

Question

Quizplus · Accepted Answer

A customer orientation to pricing means that the firm is focused on the value that their products or services can provide to their customers. This takes into account the unique needs and preferences of the target market and can lead to higher prices as customers may be willing to pay more for perceived value.

When a Firm Sets Its Pricing Strategy Based on How