Unlike product, promotion, or place, price is the only part of the marketing mix
A)that offers the opportunity for an oligopoly.
B)that is subject to gray market manipulation.
C)that leads to competition.
D)that generates revenue.
E)that is determined by the consumer.

Question

Quizplus · Accepted Answer

Price is the only part of the marketing mix that directly generates revenue for the company. Product, promotion, and place all contribute to revenue indirectly, by increasing the perceived value of the product or making it more accessible to the target market. However, the price directly determines the amount of revenue that the company earns from each sale.

Unlike Product, Promotion, or Place, Price Is the Only Part