Question 1

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Accepted Answer

Full-line discount, category specialist, and specialty stores all fall under the category of general merchandise retailers, which offer a broad range of products across multiple categories.

Question 2

__________ are combating competitive pressures by increasing the amount of exclusive and private-label merchandise they sell and expanding their online presence.

Accepted Answer

Department stores are combating competitive pressures by focusing on exclusive and private-label merchandise and enhancing their online presence to differentiate themselves and attract customers.

Question 3

If a manufacturer wasn't happy with either intensive or exclusive distribution,a logical choice,which incorporates some features from both,would be __________ distribution.

Accepted Answer

Selective distribution allows the manufacturer to have some control over where their product is sold, as in intensive distribution, but also limits the number of retailers carrying the product, as in exclusive distribution. This compromise may be more suitable for the manufacturer's needs, resulting in a better distribution strategy overall.

Question 4

If you're a manufacturer,and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where sales associates can assist customers with their selections,you'd most likely choose

Accepted Answer

A specialty store is known for having a narrow but deep selection of merchandise and knowledgeable sales associates who can assist customers with their selections.

Question 5

__________ are combating competitive pressures by offering fresh food and healthy fast food,tailoring assortments to local markets,opening locations closer to where consumers work and shop,and adding new services.

Accepted Answer

Convenience stores are combating competitive pressures by offering fresh food and healthy fast food, tailoring assortments to local markets, opening locations closer to where consumers work and shop, and adding new services. This is because convenience stores are facing competition from other retail formats like supermarkets and fast-food restaurants. In order to stay relevant and attract customers, convenience stores are expanding their offerings beyond traditional snacks and beverages.

Question 6

A(n)__________ distribution intensity helps a seller maintain a particular image and control the flow of merchandise into an area.

Accepted Answer

Selective distribution allows a seller to carefully choose which outlets carry their product, which helps them maintain a particular image and control the flow of merchandise into a specific area. Intensive distribution involves selling in as many outlets as possible, while widespread distribution involves selling in a large geographic area. Collective and variable distribution are not commonly used terms in marketing.

Question 7

Compared to conventional supermarkets,warehouse clubs have

Accepted Answer

Warehouse clubs typically have a lower level of service compared to conventional supermarkets, including fewer employees available to assist shoppers and fewer amenities such as bagging assistance. The other options are not necessarily true of all warehouse clubs; some may have a broader assortment of food items, slightly higher or lower prices, products appealing to small businesses, and varying annual fees.

Question 8

If a manufacturer had a full range of products,in a number of different container sizes,which kind of store would the company be least likely to choose as a retailing partner?

Accepted Answer

Convenience stores typically have limited shelf space and target impulse buyers, making them least likely to carry a full range of products in different container sizes.

Question 9

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Accepted Answer

The answer of Which of the following represents the best...

Question 10

Brian,an industrial equipment sales rep,purchases a quick snack to eat on the way to work.He buys lunch while on the road visiting customers and grabs bread and milk on the way home when he stops to buy gas.Brian probably does the majority of this shopping at a

Accepted Answer

Brian is making quick stops to grab snacks and necessities throughout his day, which indicates he values convenience and speed in his shopping. Convenience stores specialize in providing easy and quick shopping experiences, making them the most likely choice for Brian's purchasing habits. Additionally, convenience stores often have longer opening hours, making them more accessible to people with busy schedules.

Question 11

As a type of retailer,category specialists are fierce competitors using

Accepted Answer

Category specialists are retailers that focus on a specific category, such as electronics, home improvement, or sporting goods. They offer a complete assortment of products within that category at low prices, making them attractive to customers who are specifically interested in that category. While they may have a limited merchandise assortment overall, they offer a broad and deep selection within their specialty category.

Question 12

Of the following retailers,the best example of a category killer is

Accepted Answer

Staples is the best example of a category killer as it specializes in office supplies and dominates the market in that category, leaving little room for other competitors to thrive. It attracts customers through its extensive selection of products, competitive prices, and convenient store locations.

Question 13

Supercenters are large stores that combine a supermarket with a full-line discount store._______ dominates this category with the vast majority of supercenters in the United States.

Accepted Answer

Walmart is known for its supercenters and dominates the category, with over 3,500 supercenters in the United States as of 2020. Target, Kmart, and Kroger also have supercenters but not nearly as many as Walmart. Meijer, while a significant player in the Midwest, has a much smaller footprint than Walmart overall.

Question 14

If you are a marketer for a manufacturer,and the marketing mix for your product focuses on very specific market segments,you'd like to sell your product through

Accepted Answer

Specialty stores would be the best choice as they cater to specific market segments and typically have a more targeted customer base. This would align well with the marketing mix strategy focused on specific market segments.

Question 15

Kohl's,JCPenney,and Bloomingdale's are examples of

Accepted Answer

Kohl's, JCPenney, and Bloomingdale's are all examples of department stores, which offer a wide range of products across different categories and typically operate in large, standalone buildings or shopping malls.

Question 16

If you walk into a(n)__________,you will likely find a broad variety of merchandise,deep assortment,and customer service,with everything divided into what appears to be a collection of specialty shops.

Accepted Answer

A department store is characterized by a large assortment of merchandise, including clothing, household items, electronics, and more, all separated into various sections that resemble specialty shops. They generally have a higher price point than discount stores or off-price retailers and offer a high level of customer service.

Question 17

__________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory,offering limited assortments of household goods and groceries,as well as health and beauty aids.

Accepted Answer

Extreme value retailers like Dollar Tree and Aldi maintain low prices by buying opportunistically from manufacturers with excess inventory, offering limited assortments of household goods and groceries, as well as health and beauty aids.

Question 18

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Accepted Answer

Extreme value retailers offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Question 19

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Accepted Answer

Full-line discount stores offer a wide variety of merchandise across different categories such as apparel, electronics, and household goods. They also provide limited services such as basic in-store assistance and layaway options. Their pricing strategy involves offering low prices on a large selection of items. This description fits the characteristics of full-line discount stores, making it the best choice for the question.

Question 20

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

Accepted Answer

Emphasizing fresh, locally sourced perishables is a strategy that can differentiate the business from other types of retailers, such as convenience stores or discount stores, and appeal to consumers who value quality and supporting local businesses. Targeting the broadest possible customer base (B) may not be effective given the intense competition and the need to differentiate. Eliminating customer frills and extras (C) may backfire if it undermines customer loyalty or alienates existing customers. Offering fewer private-label brands (D) may not be effective if these brands are important for the business's profitability. Offering more national brand packaged goods and few perishables (E) may not differentiate the business or appeal to consumers who value fresh and healthy food.

Quiz 16: Retailing and Omnichannel Marketing